Our Expertise / Case Study / Over The Counter Pharma Product Launch

OVER THE COUNTER PHARMA PRODUCT LAUNCH

Written by Maya finn

A leading pharmaceutical company needed to launch a new over the counter product. We were required to:

  • Build brand awareness around a cosmetics campaign being run by a leading beauty products brand using brand ambassadors with cosmetics experience​
  • The objective was to entice customers to enter the competition, showcase product features and drive sales through offering make overs in store
APPROACH
  • Implemented a project plan to manage deadlines for the 6 week campaign
  • Provided national training with Client product trainers
  • Rigorous recruitment criteria to meet brand brief
  • Provided Hollywood kits to all promoters to conduct makeovers in all 11 stores
  • Implemented a rotational store list to ensure maximum coverage
RESULTS
  • 2389 customer interactions ​
  • 330 hours activated ​
  • 1174 Make overs completed ​
  • 4638 products sold over the 6 month period ​
  • 191% growth in sales from the previous month ​
BACK
“Smollan cares about our brands and business as much as we do. They are good partners and are always willing to go the extra mile.”
– Director, Global FMCG manufacturer
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