Our Expertise / Case Study

Taste testing
Written by Maya finn
A vegan FMCG manufacturer needed to build brand awareness in the South African market by emphasizing the high protein content of their vegan ranges. The campaign launched in time for Hindu fasts and allowed for niche targeting towards this audience in preparation.​ The objectives were to:
“Smollan cares about our brands and business as much as we do. They are good partners and are always willing to go the extra mile.”
– Director, Global FMCG manufacturer
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